Do I Need a Blog on My Tourism Website?
Short answer? Yes — a blog can be one of the most powerful (and cost-effective) tools in your marketing toolkit. Whether you run boutique accommodation, a regional food experience, guided tours, or a local attraction, adding a blog to your tourism website can boost your visibility, tell your story, and attract more of your ideal visitors.
In this post, we’ll explore why blogging is a smart move for tourism operators and give you practical tips on what to write about — even if writing isn’t your thing.
Why Blogging Matters for Tourism Websites
1. Boost Your SEO (Search Engine Optimisation)
Every blog post is another opportunity for your website to show up on Google. By regularly publishing helpful, keyword-rich content, you increase your chances of ranking for relevant search terms — not just your business name, but also the experiences people are looking for.
For example:
A post titled “Top 5 Family-Friendly Activities in Timboon” could help you appear in searches by travellers planning a holiday in the area.
Blogs help you:
Target long-tail keywords (like “best winter walks on the Great Ocean Road”)
Get indexed more often by Google
Build internal links that keep visitors on your site longer
Establish authority and trust with your audience
2. Showcase Your Local Expertise
You're not just selling a service — you're selling an experience. A blog gives you space to share your unique knowledge of your region, your passion for your business, and the stories behind the people and places that make it special.
Whether it’s hidden gems only locals know about or seasonal guides to what’s happening nearby, blogging positions you as a trusted source — not just a vendor.
3. Support Your Other Marketing Channels
Blogs can feed your entire content strategy. A single blog post can become:
A series of social media posts
An email newsletter
A downloadable guide or itinerary
A talking point for customer conversations
What Should Tourism Operators Blog About?
You don’t have to be a writer or churn out content every week. Even one post a month can make a big difference — especially if it’s evergreen (i.e. relevant for months or years).
Here are some blog topic ideas to get you started:
Seasonal Travel Guides
Behind the Scenes
Local Food & Drink Highlights
Packing & Planning Tips
Customer Stories or Testimonials
Quick Tips for Writing a Tourism Blog That Performs
Use keywords naturally: Think like your customer — what would they Google? Try to include those phrases in your title, headings, and body text.
Break up text: Use headings, bullet points, and images to keep things skimmable.
Link wisely: Include links to your own services and relevant local businesses or tourism sites.
Add a call to action (CTA): End each post with something simple like “Ready to plan your visit? Explore our accommodation options here.”
Blogging might seem like just another thing on your to-do list, but it’s one of the best ways to boost your tourism website’s SEO, build trust with your audience, and drive more bookings. Whether you’re showcasing local experiences or helping visitors plan their perfect stay, your blog can help turn browsers into bookers.
Not sure where to start? Pick just one topic and aim for 400–800 words. Your future guests (and Google) will thank you.