THE DIGITAL DIARIES
your newest digital bestie in blog form
Give yourself a break from the DIY, load up on knowledge, use the time to find inspiration, and polish your web skills in the process.


Your About page isn’t just about you — it’s about your guests. In this guide, I share what every tourism business should include on their About page to build trust, connect with customers, and gently guide them toward booking.
First impressions matter — especially online. In this post, I’m sharing simple photography tips every tourism business can use to make their website more visually compelling (and more likely to convert visitors into bookings).
Struggling to get found online? You don’t need to be an SEO expert to improve your website’s visibility. In this post, I’m sharing 6 simple, actionable SEO tips that are perfect for small tourism businesses — no jargon, no overwhelm, just quick wins you can implement today to attract more bookings.
Wondering if you need a blog on your tourism website? A well-written blog can boost your SEO, attract more visitors, and showcase your local expertise. Discover why blogging matters and get easy ideas to help you get started.
Want more bookings from your tourism website? Learn how to use UX design strategies to guide visitors from homepage to “Book Now” with ease.
Think your DIY website is “good enough”? It might be costing you more than you realise—like missed bookings, poor first impressions, and lost trust. In this post, we break down the common pitfalls of DIY sites and what to do instead to attract more of the right customers.
If you’re running a tourism business—whether it’s a cozy B&B, local café, tour company, or farm gate shop—your website has to work hard for you.
Dive into why mobile optimisation is essential and learn tips to enhance your site's mobile performance.
Deciding on the number of pages for your website is crucial for delivering the right user experience.
Finding your brand's voice is essential for standing out in a crowded digital marketplace.