THE DIGITAL DIARIES
your newest digital bestie in blog form
Give yourself a break from the DIY, load up on knowledge, use the time to find inspiration, and polish your web skills in the process.

What to Put on Your About Page (And Why It’s Not All About You)
Your About page isn’t just about you — it’s about your guests. In this guide, I share what every tourism business should include on their About page to build trust, connect with customers, and gently guide them toward booking.

Website Photography Tips for Tourism Businesses
First impressions matter — especially online. In this post, I’m sharing simple photography tips every tourism business can use to make their website more visually compelling (and more likely to convert visitors into bookings).

Quick SEO Wins for Small Tourism Businesses
Struggling to get found online? You don’t need to be an SEO expert to improve your website’s visibility. In this post, I’m sharing 6 simple, actionable SEO tips that are perfect for small tourism businesses — no jargon, no overwhelm, just quick wins you can implement today to attract more bookings.

Do I Need a Blog on My Tourism Website?
Wondering if you need a blog on your tourism website? A well-written blog can boost your SEO, attract more visitors, and showcase your local expertise. Discover why blogging matters and get easy ideas to help you get started.

From Scenic to Sale: How to Turn Browsers into Bookings with Your Website Design
Want more bookings from your tourism website? Learn how to use UX design strategies to guide visitors from homepage to “Book Now” with ease.

Is Your DIY Website Costing You Bookings?
Think your DIY website is “good enough”? It might be costing you more than you realise—like missed bookings, poor first impressions, and lost trust. In this post, we break down the common pitfalls of DIY sites and what to do instead to attract more of the right customers.

5 Website Must-Haves for Every Tourism Business
If you’re running a tourism business—whether it’s a cozy B&B, local café, tour company, or farm gate shop—your website has to work hard for you.

The Importance of Mobile Optimisation for Your Website
Dive into why mobile optimisation is essential and learn tips to enhance your site's mobile performance.

The Number of Pages You Should Have on Your Website
Deciding on the number of pages for your website is crucial for delivering the right user experience.

How to Find Your Brand's Voice
Finding your brand's voice is essential for standing out in a crowded digital marketplace.

How to Choose a DIY Website Builder
In this guide, we'll walk you through the process of choosing the perfect DIY website builder for your needs.